Social

The social media phenomenon has fundamentally changed the way companies and organizations must approach public affairs and marketing. Where organizations once had days—sometimes weeks—to develop responses to emerging threats, the immediacy and interconnectivity of the online marketplace today demands rapid, credible and transparent outreach. This increasing need for companies to engage in the social space demands a fundamental understanding of how organizations engage and requires a carefully considered and planned strategy that takes unique local/regional differences into account.

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Keeping up is hard to do. Learn how, or ask “would you like fries with that?”

October 25, 2010 4:12 pm

We’re all so busy these days, between client work, email, social networks, and our attempts to form a life/work balance that it’s really hard to add one more requirement to the mix. We’re all under a lot of pressure to keep our skills a step ahead of our clients and competitors. But how!? I’m here …

New Leadership in Northern California

September 30, 2010 4:34 pm

Burson-Marsteller is pleased to announce the appointment of Nathan Ballard and Cheryl Heinonen as Co-Market Leaders in Northern California. As Market Leaders, Nathan and Cheryl will be responsible for leading the team in San Francisco and working together to grow and expand Burson-Marsteller’s Northern California operations. In these roles, they will both report to U.S. President …

Burson-Marsteller

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