About a month ago, Yahoo CEO Marissa Mayer called employees “home” rather than home: in a company memo, she changed Yahoo’s long standing policy that allowed employees to work from home, instead calling everyone back to the company’s campus in Sunnyvale, rolling back what were described as “flexible working arrangements,” apparently quite liberal – and …
Social
The social media phenomenon has fundamentally changed the way companies and organizations must approach public affairs and marketing. Where organizations once had days—sometimes weeks—to develop responses to emerging threats, the immediacy and interconnectivity of the online marketplace today demands rapid, credible and transparent outreach when you’re looking to persuade and engage online audiences. This increasing need for companies to engage in the social space comes with the fundamental understanding that how organizations engage requires a carefully considered and planned strategy that takes unique local/regional differences into account.
Blog
FlipBoard. Evernote. Spam.com?
8:57 pmWhat do Spam.com, Flipboard and Evernote have in common? (besides being flippy and going well with rice?) Read on… These days, when most people think of “Spam,” they think of the annoying stuff they try to keep their email accounts free of. That wasn’t always the case. Before the digital age, most people thought of …