Proof
- —noun
- 1. A procedure that ascertains effectiveness, value, proper function, or quality.
- 2. The strength of an intoxicating spirit.
- 3. The act of making something strong, resistant or impervious.
- 4. The evidence or argument that compels someone to accept an assertion as true.
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Insights
At Proof, we believe that the right brain (creative, intuitive) should always be informed by the left brain (logical, analytical). That’s why all of our work is informed and fueled by detailed, insightful research that provides the backdrop to a truly differentiated, nuanced and effective communications campaign. Research—and understanding what that research means—is the key to telling a great story and standing out among the competition.
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Ideas
Our team comes from diverse backgrounds: ad agencies, technology firms, the fine arts, digital shops, filmmaking, sports branding, but we all focus on doing one thing—creating ideas that produce results for our clients.
We come at problems from all angles—some of which may have never even been considered—to find solutions and generate ideas that resonate. We offer not just ideas and solutions, but a set of principles to guide an entire foundation of ideas and solutions.
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Execution
We’re known for working quickly and efficiently to tell clients’ stories and help them stand out in an increasingly crowded and challenging marketplace. Yet we never sacrifice executional excellence for speed. We produce high quality digital marketing, broadcast, and print advertising; events, design, and live/interactive experiences, as well as complete integrated communications programs rooted in factual evidence. Our expertise in crisis management makes us nimble and resilient enough to address the most sensitive and complex topics quickly and efficiently.
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Results
Our clients get noticed—more page visits, more impressions, more headlines ... more results. We create memorable visual, digital, and editorial campaigns. We bring measurable improvements to clients’ business—more customers, more inquiries, more buzz. Our award-winning work has the advantage of actually being based in what the target audience believes and wants.
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Retouch Inspiration
Check out Erik Johannson, photographer and retouch artist.
Proof Points Blog
Dialing Back our Dialed-in Culture
May 15, 2013 8:59 pmAbout a month ago, Yahoo CEO Marissa Mayer called employees “home” rather than home: in a company memo, she changed Yahoo’s long standing policy that allowed employees to work from home, instead calling everyone back to the company’s campus in Sunnyvale, rolling back what were described as “flexible working arrangements,” apparently quite liberal – and …
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